{"id":4423,"date":"2018-10-03T09:41:20","date_gmt":"2018-10-03T09:41:20","guid":{"rendered":"https:\/\/grupo-alonso.com\/legendario-inaugura-su-nueva-sede-en-italia\/"},"modified":"2018-10-03T09:51:10","modified_gmt":"2018-10-03T09:51:10","slug":"legendario-headquarter-italy","status":"publish","type":"post","link":"https:\/\/grupo-alonso.com\/en\/legendario-headquarter-italy\/","title":{"rendered":"Legendario inaugurates its new headquarters in Italy"},"content":{"rendered":"
During the inauguration of its new offices in the heart of Tuscany, the Cuban rum company took the opportunity to present the new additions to its product portfolio. Bowtie, its new “Unusual Premium Gin”, and the Rockfruit mixer range are some of the products that Legendario is already selling in Italy.
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\"Acto
Acto de inauguraci\u00f3n de la nueva sede de Legendario Italia.<\/figcaption><\/figure>\n

After more than a decade present in Italy, Legendario<\/a> has taken a step further in its internationalization process with the inauguration of a new headquarters in the city of Lucca.<\/strong> From this new delegation, the brand, which has already gained a place in the Italian market thanks to its Elixir de Cuba Legendario, is going to channel the distribution of all the references that make up its portfolio.<\/p>\n

During the opening ceremony, attended by official authorities and personalities from the world of Italian business, culture and fashion, Jorge Alonso<\/a>, CEO of Legendario, celebrated this new opening as “a great opportunity to continue expanding our international presence<\/strong>. Italy is a very exigent market, but at the same time full of opportunities”.<\/p>\n

Massimo Giannotti, responsible for the brand in Italy, highlighted the positive evolution in the market that the company has registered since they began distributing their products in the country in 2007: “Thanks to the good reception of our star product, the Elixir de Cuba Legendario, we have registered a growth of 11.30% in the last year<\/strong>“.<\/p>\n

A figure that they hope to increase thanks to the distribution of the new products of the Legendario family through the nearly 60 commercial agents that Legendario Srl Italy has deployed throughout the country.<\/p>\n

Premium Gin and Cocktail Mixers<\/h5>\n

Legendario has just launched two new products that complement its portfolio, which until now has focused on the different varieties of Cuban rum. With Gin Bowtie<\/a>, Legendario enters the segment of Premium Gins<\/strong> through a “Unusual Premium Gin” made in England that reflects the philosophy of the company: to bet on quality and origin.<\/p>\n

Legendario’s other great commitment is Rockfruit<\/a>, a new range of mixers and premixers for cocktails<\/strong> produced from Italy for the whole world. This product, in its different versions and flavours, is made from 100% natural fresh fruit and contains up to 20% less sugar than the rest of the syrups and concentrates currently sold on the market.<\/p>\n","protected":false},"excerpt":{"rendered":"

During the inauguration of its new offices in the heart of Tuscany, the Cuban rum company took the opportunity to present the new additions to its product portfolio. Bowtie, its new “Unusual Premium Gin”, and the Rockfruit mixer range are some of the products that Legendario is already selling in Italy. After more than a […]<\/p>\n","protected":false},"author":2,"featured_media":4419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nLegendario inaugurates its new headquarters in Italy | Alonso Group<\/title>\n<meta name=\"description\" content=\"Legendario has taken a step further in its process of internationalization with the inauguration of a new headquarters in the city of Lucca (Italy).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupo-alonso.com\/en\/legendario-headquarter-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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