{"id":9051,"date":"2021-04-21T12:39:50","date_gmt":"2021-04-21T10:39:50","guid":{"rendered":"https:\/\/grupo-alonso.com\/?p=9051"},"modified":"2021-05-06T17:28:32","modified_gmt":"2021-05-06T15:28:32","slug":"sustainability-is-the-focus-of-the-alonso-groups-new-image-campaign","status":"publish","type":"post","link":"https:\/\/grupo-alonso.com\/en\/sustainability-is-the-focus-of-the-alonso-groups-new-image-campaign\/","title":{"rendered":"Sustainability is the focus of the Alonso Group’s new image campaign"},"content":{"rendered":"
The environment has become the central focus of the corporate messages of the new image of the Alonso Group. A field in which the holding company has been working for years at different levels and which, as a result of this evolution, is now visualised through a new communication campaign. As an example, the corporate website includes the launch of a new video where the main lines of action are summarised.<\/strong><\/div>\n
\n
\"Alonso
Alonso Group’s new sustainability campaign<\/figcaption><\/figure>\n<\/div>\n

The Alonso Group<\/a>‘s commitment to the environment is transversal and includes the three main business areas of the holding company (Logistics<\/a>; Energy and Infrastructures<\/a>; Leisure and Services<\/a>). A field in which it has been working for years at different levels and whose results, in the medium and long term, will be significant. As a result of this evolution, the holding company is developing a new communication and image campaign<\/strong> where this project is visualised.<\/p>\n

The first example is the new video<\/a> on its website, which focuses on sustainability<\/strong> and environmental policy.<\/strong> A philosophy that has been captured in audiovisual format and whose launch coincides with the update of its Linkedin<\/a> profile, the professional social network par excellence, where Alonso Group has more than 4,000 followers.<\/p>\n

Key concepts for the present and future<\/h5>\n

The audiovisual work, which also visualises the three main business areas of the holding company, deals with key concepts such as sustainable logistics<\/strong>, alternative energies<\/strong> and data innovation<\/strong>. Firstly, more sustainable logistics (environmentally, socially and economically) refers to the commitment to intermodality<\/strong> – where the Alonso Group<\/a>‘s Global Logistics Plan<\/a> stands out – and the consumption of alternative energies in all modes of transport (land, sea…) in favour of a greater decarbonisation<\/strong> of the planet.<\/p>\n

Secondly, the promotion of alternative energies, where the holding company’s Energy and Infrastructures division plays a major role, alludes to all the photovoltaic projects<\/strong> developed throughout the world. This is a field that is gaining strategic weight every day and which is set to be one of the major forces behind the post-Covid economic recovery19.<\/strong><\/p>\n

Finally, data innovation refers to the use of technology (blockchain, Business Intelligence or R&D)<\/strong> to offer customers greater traceability, more control over documentation or import-export flows<\/strong>. Internally, this area translates into greater cybersecurity<\/strong> and improved work processes.<\/p>\n

A video<\/a> of less than a minute that manages to summarise the main lines of action<\/strong> of the Alonso Group, a benchmark at national and international level, and which is moving towards its sixtieth anniversary with the full conviction that the future is either green or it is not.<\/strong><\/p>\n

Paradigm change in all economic sectors<\/h5>\n

All economic sectors will be facing a paradigm shift in which the mandatory implementation of environmentally friendly policies will be a constant. A dynamic whose effects will have consequences beyond the strictly commercial sphere. In this sense, Alonso Group is already on the road to economic and environmental sustainability<\/strong>, leading the economy of the future<\/strong>, which will be greener, without forgetting other relevant aspects for the company, such as diversification and internationalisation.<\/strong><\/p>\n