{"id":9147,"date":"2021-05-04T17:34:42","date_gmt":"2021-05-04T15:34:42","guid":{"rendered":"https:\/\/grupo-alonso.com\/?p=9147"},"modified":"2021-09-30T15:50:51","modified_gmt":"2021-09-30T13:50:51","slug":"legendario-strengthens-its-international-expansion-with-market-opening-in-mexico-and-south-america","status":"publish","type":"post","link":"https:\/\/grupo-alonso.com\/en\/legendario-strengthens-its-international-expansion-with-market-opening-in-mexico-and-south-america\/","title":{"rendered":"Legendario strengthens its international expansion with market opening in M\u00e9xico and South America"},"content":{"rendered":"
The company continues to work on its international expansion plan with the recent opening in Mexico, and its sights set on Peru and Costa Rica. Legendario already has a consolidated presence in Europe, especially in the Czech Republic, Italy and Germany, as well as in South Korea and Canada. During 2020, despite the pandemic, the firm has managed to increase its sales.<\/strong><\/div>\n
\"The
The Cuban rum brand continues to work on its expansion in Mexico.<\/figcaption><\/figure>\n

Legendario<\/a>, one of the benchmark brands in the spirits sector, has begun to market its extensive portfolio in Mexico, a market of great interest to the company. The starting signal has been given on the main e-commerce platforms<\/strong> where customers can already find all the brand’s products, including sales of Elixir de Cuba<\/a>, Legendario Dorado<\/a> and A\u00f1ejo Blanco<\/a>.<\/p>\n

This is the first step towards landing in the important Mexican market and, from June, the Legendario family will begin to be introduced among the country’s major wholesalers and distributors. M\u00e9rida, Mexico City and Monterrey<\/strong> or tourist regions such as Canc\u00fan<\/strong> are some of the areas where the first physical sales of the products are expected. A great potential for a country with more than 127 million inhabitants.<\/p>\n

In addition to the important Mexican market, Legendario is already working to market its portfolio in Costa Rica and Peru<\/strong>, which would be the first step towards establishing itself in Latin America. The Ron Legendario’s history<\/a> is intimately linked to the Caribbean, as it is on the island of Cuba<\/strong> that all its products have been produced uninterruptedly since 1946, so its expansion in the region would be a natural and logical step<\/strong> towards greater internationalisation of the brand.<\/p>\n

Legendario in Europe<\/h5>\n

On the European continent, Legendario is present in the Czech Republic<\/strong>, a large market for the brand whose products are well positioned in the country, in Italy<\/strong> – HORECA channel (Hotels, Restaurants and Coffees) and specialised shops -, Germany<\/strong> – food channel, HORECA and online platforms – and finally in France<\/strong>, where it is present in large supermarkets, in the HORECA channel and through electronic platforms. The spirits brand is also marketed in Denmark, England, Greece, Slovenia, Andorra, Portugal, Canada, Russia, Hungary, Ukraine, Bulgaria, Poland and the Baltic countries (Lithuania, Latvia and Estonia).<\/p>\n

Consolidated brand in South Korea<\/h5>\n

The entire Legendario portfolio<\/a> is very well received in South Korea, and every year, hundreds of orders are placed for Cuban products<\/strong> in the Asian country. One of the main assets in conquering the South Korean consumer has been the profound respect for the customer and the entire distribution chain<\/strong> involved.<\/p>\n

In short, it can be said that Legendario is present<\/a> in four of the five continents and the brand’s recent launches –9550 Vodka<\/a> and Ronss\u00e9<\/a>– will continue to drive this internationalisation<\/strong> for a brand that knows no borders.<\/p>\n

Turnover growth in the year of the pandemic<\/h5>\n

Despite the strong impact of COVID-19, especially in the HORECA channel, last year the company increased its turnover in international markets <\/strong>thanks to the strong pull of the food sector. Legendario’s extensive portfolio is aimed at a loyal consumer<\/strong>, a lover of Cuban products, culture and lifestyle, who also attaches great importance to details and finishing touches. A unique offer<\/strong> for a Legendario product.<\/p>\n

\"The
The Mexican market has a potential population of 127 million.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

The company continues to work on its international expansion plan with the recent opening in Mexico, and its sights set on Peru and Costa Rica. Legendario already has a consolidated presence in Europe, especially in the Czech Republic, Italy and Germany, as well as in South Korea and Canada. During 2020, despite the pandemic, the […]<\/p>\n","protected":false},"author":2,"featured_media":9139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nLegendario strengthens its international expansion with market opening in M\u00e9xico and South America | Alonso Group<\/title>\n<meta name=\"description\" content=\"Legendario, one of the most important spirits brands in the world, is working to consolidate its position in Mexico, Peru and Costa Rica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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