Alonso Group launches Genius Forwarding, a new freight forwarding company specialised in bespoke logistics management
The Alonso holding continues expanding its logistics division with the launch of Genius Forwarding, a new freight forwarding company based in Madrid established with the aim of offering a highly personalised service, specifically tailored to SMEs.
The company, formed by a team led by María Panizo and Alejandro Diez, includes professionals with extensive experience in the supply chain, enabling it to approach projects with a practical, coordinated and results-oriented approach. Its services cover sea, air and land transport, as well as the complete management of customs procedures. It also offers shipping consultancy to provide its clients bespoke strategies to optimise costs, timescales and logistics processes, ensuring the best solution for every operation.
“Our main strength is our connection with the customer. We don’t just handle goods; we act as an external department, providing ongoing operational and after-sales support, particularly for small and medium-sized enterprises,” remarks María Panizo, Branch Manager at Genius Forwarding.
As a company committed to responsible management, it integrates sustainability into every stage of the logistics chain, promoting practices that minimise environmental impact and encourage energy efficiency in all its operations.
A customer service model focused on four steps
One of the key features that sets Genius Forwarding apart is that it offers a personalised service model allowing each customer to track the status of their shipment at any time, with direct and efficient support from the operations team.
The service is based on a four-stage process designed to ensure maximum efficiency. First, a thorough comprehension of the customer and their goods is established by face-to-face meetings and a detailed analysis of each operation. The process is then assessed to define the specific requirements for each shipment.
In a third stage, a bespoke quote is produced, fully tailored to the customer’s needs. Finally, the operational management is handled directly, with real-time tracking, ensuring transparency and control at every stage.
Corporate identity with a strong personality
“For us, every operation begins by clearly understanding the challenge, finding the best solution and executing it with precision. It is this way of working—based on agility, experience and the ability to anticipate—that gives meaning to our name: Genius Forwarding,” explains Alejandro Diez, the company’s Sales Manager.
In addition to its name, the company has adopted a corporate identity with a strong personality. Key features include the use of a custom-designed typeface and the choice of burgundy as the primary colour, which is associated with values such as elegance, solidity and trust, conveying a sense of professionalism and reliability.
The logistics division of Alonso Group, increasingly competitive
In latest years, Alonso’s logistics division has been incorporating new brands, nationally and internationally. The acquisition of Genius Forwarding is the latest example. This strategic position enables it to offer the best coverage across five continents and high connectivity.
Alonso is a leading multi-sector holding in the domestic and international market. With over 60 years of experience, the group comprises more than 200 companies operating in the fields of logistics, energy and infrastructure, as well as leisure and services. The group currently employs over 3.200 professionals around the world.
