New logo and new website, carefully taken care of in their form and substance

  • October 13, 2016
Grupo Alonso launches a new corporate image based on an updated, fresher, more visual and straightforward design, without losing its very essence. The new website and the redesign of its logo reflect the group’s capacity to adapt to the modern age in business and communication.
Logo grupo Alonso
New logo of Grupo Alonso

Grupo Alonso brings out its new corporate identity by launching a new, updated, more interactive and dynamic website, where the new logo is revealed. The redesign of its image is a betting on a fresher, more visual and modern shape that unequivocally reveals the identity and essence of who Grupo Alonso is.

The logo implies an evolution, a redesign with a modern font employing letters formed by perfect lines and curves, maintaining the initial letter as the main icon. The group’s original essence and personality are preserved but it shows the capacity to adapt to the immediate present and address the future with determination.

Alonso, an international group

The new image reflects a corporate group with more than 50 years of experience characterized by its versatility and capacity to generate motion within its companies and around them, as reflected in its icon. The globe shows an international group formed by one hundred companies that has succeeded in expanding throughout 4 continents. Land, sea and air, the spaces through which Grupo Alonso moves and keeps expanding in any of its business areas, are contained in it.

Another innovation in the new logo is the addition of green that reveals Grupo Alonso’s evolution. The yellowish land depicted in its previous image has now turned into that green tone. The seeds sown by the first generation of the family-owned company have grown and evolved. A color that also highlights Grupo Alonso’s commitment to reduce pollutant emissions and respect the environment.

Responsive design

The group presents a new versatile image with capacity to adapt to the new digital communication techniques. A series of innovations that reflect the dynamism of a group encouraging the new communication scenarios and taking care of the smallest detail of its identity in its form but from the reflection of its substance. A firm step of Grupo Alonso’s whole team towards communication of the present and the future, as stated in one if its company values: far-sighted approach.