Ron Legendario celebrates its 80th anniversary with a Limited Edition and a year full of unique experiences

  • April 15, 2026
Throughout this year, the brand will commemorate the anniversary with an ambitious program of initiatives and product launches nationwide. A celebration that reflects 80 years of tradition—80 years of writing and making history. Legendario, an increasingly international brand, is part of Alonso Group Leisure and Services Division.
El portfolio de Legendario, cada vez más extenso y completo
Legendario’s portfolio is increasingly extensive and complete.

It has been 80 years since, in 1946, Ron Legendario was born in the heart of Havana. Eight decades later, the brand commemorates this historic milestone by reaffirming its essence: a tradition that has remained intact, respecting its DNA, its production processes, and the quality of its raw materials.

Since its origins in Cuba, Ron Legendario has built a legacy that transcends generations. Its spirit, considered by many to be almost sacred, continues to be born from its land, preserving the authentic character that has made it an international benchmark.

This 80th anniversary is not just a celebration, but a key chapter in the brand’s history. A moment that, like any great work, requires attention to every detail: from the narrative to the staging. True to its style—simple yet brilliant, discreet yet elegant—Ron Legendario pays tribute to its legacy with a commemorative proposal that combines tradition and creativity.

A master rum maker explains the artisanal production process.
A master rum maker explains the artisanal production process.
An anniversary full of new developments

To celebrate this anniversary, the brand has prepared an ambitious program of initiatives and product launches that will take place throughout the year:

  • Ron Extra Añejo 80th Anniversary: a special, limited edition featuring an exclusive bottle and label design.
  • Collar promotion: consumers will be able to get a pair of tickets for experiences linked to the brand.
  • Special limited-edition flag: a commemorative collectible symbol.
  • The event of the year: a grand celebration whose venue, guest artists, and details will be gradually revealed.
  • “80 excuses with flavor”: a creative concept developed by professional bartenders together with the brand’s Brand Ambassadors, who will reinterpret rum with a contemporary twist.
  • 360º campaign: a comprehensive strategy that will amplify the anniversary on a global scale.

With this anniversary, Ron Legendario not only looks back on its past with pride, but also projects its future with the same passion with which it was born. Eighty years later, the story continues to be written… and this time, with more reasons than ever to raise a toast.

Over the past 80 years, the brand has established a strong international presence
Over the past 80 years, the brand has established a strong international presence