Ron Legendario exhibits his joy of living in the International Fair of La Havana

  • October 31, 2016
One more year, Ron Legendario is proud to share in their homeland the pleasure to enjoy the small moments of life with visitors of the most important trade fair in Cuba and Latin America.
Nos gusta la Vida, Ron Legendario.
Nos gusta la Vida, Ron Legendario.

Spirits firm has designed and built a cool, witty and close to his Cuban roots stand. In it wants to share experiences with all visitors. Participants can be photographed in the same scenario depicted in the current advertising campaign, with a faithful reproduction of the legendary car “2CV”.

A space where they have the opportunity to interact, represent and capture the most fun and happy scenes with total freedom.This is a clear demonstration of the commitment of Legendary to enjoy every moment and situation of life as demonstrated by its claim: “Nos gusta la vida” (We enjoy life). A positive message that encourages to overcome any unforeseen circumstances with humor, courage and a good smile. A true reflection of the philosophy of life of the Cuban people.

All visitors to the stand can also leave their mark through their words and dedications in the “kilometric” roll-up canvas that climbs to the roof of the enclosure. Legendario is shown as an international firm and encourages all attendees to visit this unique corner of the International Fair of Havana (FIHAV).

FIHAV, the ideal space to make business contacts between visitors and exhibitors

After 11 years participating in FIHAV, one of the most representative fairs in Latin America, Legendario wants to show to customers, suppliers and all rum lovers, its care product catalog, the actions taken during the past year and take the opportunity to discover some of the surprises that are coming in the next few months.

Ron Legendario will be present during the entire meeting, between 31 October to 4 November, in the central ground floor of the Central Pavilion of EXPOCUBA Fairgrounds. This is the 34th edition of FIVAH where sectors of the Cuban economy show one of the most complete national and international commercial samples. A space that, in words of Rodrigo Malmierca, president of the organizing committee, is “ideal for exhibitors and visitors conducting commercial contacts, materialize business, identify new partners, exchange knowledge and be updated on new technological developments.”

Ron Legendario, recognized in the international market and more than 50 years of history

Ron Legendario travels around the world, strategically standing in the international market after more than half a century of history, to occupy a special place in the spirits sector. The brand was born in Havana in 1946 and today its purity remains intact and continues elaborated in their homeland. Ron Legendario retains the traditional and original processing systems from high-quality raw materials. All products of the Legendario family, obtained from vintages between 3 and 15 years, are carefully supervised by their master rum makers.

Its flavor makes fans around the world fall in love with him, given that is distributed in 4 of the 5 continents, and has its own offices in Spain, Italy, Germany, France and South Korea.