Ron Legendario dazzles at Havana’s International Fair
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Ron Legendario has been present for 12 years at the most important commercial event in the Caribbean. The FIHAV, held at the Expocuba fairgrounds in Havana, becomes the showcase for five days in which the main sectors of the Cuban economy show the world their potential.
Honoring his origins, Ron Legendario wanted to be present at this important event, highlighting those characteristics that have earned him a special affection among Cubans. His identity, tradition and a constant vindication of authenticity have been the mainstays of Ron Legendario’s staging for this edition of the FIHAV.
Nos gusta la vida
Ron Legendario‘s interactive stand, installed on the ground floor of the fairgrounds, has been one of the must-see visits for the more than 3,500 participants who have received the event over five intense days. There, visitors have been able to let their imagination run wild by photographing themselves in a fun photocall and immersing themselves in the spirit of the “Nos Gusta la vida” campaign.
In addition, after the success of past editions, Ron Legendario has re-installed his kilometric gold book. A roll-up canvas in which all the friends of the Cuban spirit have been capturing in him how they understand the taste for life.
From Havana to the world
Ron Legendario’s story is linked to that of the island of Cuba itself. Its origin dates back to 1946 and since then, more than half a century, it continues to be made entirely in Cuba, keeping intact its artisanal methods of manufacture. It is precisely this desire to not lose its essence that has led Ron Legendario to make its way around the world as one of the benchmark brands in the spirits sector.
In this sense, Ron Legendario is proud to carry the essence of authentic Cuban flavor around the world. With its own headquarters in Spain, Italy, Germany, France and South Korea, Legendario has become in its own right one of the best valued rums in four of the five continents.
All the varieties that Ron Legendario sells are produced by combining different rums between 3 and 15 years old. The entire production process is carried out under the attentive supervision of its master rum makers, who are responsible for keeping alive the legacy of the original recipes that have made Ron Legendario unique in the world.
