Legendario surprises thousands of FIHAV visitors with a vitalist stand with cuban essence

  • October 30, 2018
Loyal to its annual appointment, Legendario is once again present at the Havana International Fair (FIHAV), the largest commercial showcase event in the Caribbean. For the occasion, the spirits firm has installed an original stand in which it combines its Cuban origin with the sophisticated and vitalist image that characterizes its campaigns.

Legendario Stand at FIHAV 2018 in Cuba.

Legendario Stand at FIHAV 2018 in Cuba.

Legendario Stand at FIHAV 2018 in Cuba.

Legendario Stand at FIHAV 2018 in Cuba.

From October 29 to November 2, the Expocuba fairground will host the 36th Havana International Fair (FIHAV), one of the most important trade fairs in Latin America that brings together representatives from more than 60 different countries. Legendario, one of the most popular Cuban rum brands in the world, attends this event once again with an original stand in which, in addition to showcasing its wide range of spirits, visitors will be able to interact and obtain a commemorative detail of their experience at FIHAV.

Tradition and modernity

Legendario has always shown itself to be an optimistic brand in constant evolution but basing its quality on being faithful to its origins. That is why it wanted to embody this philosophy in the comprehensive experience surrounding the visit to its corporate stand located on the ground floor of the Expocuba exhibition center.

The theme chosen for this edition is inspired by glamour, brightness and elegance, represented by the evocative soap bubbles that are the main features of the graphic image of Legendario’s latest promotional campaign.

During the five days of the FIHAV, those who want to try their luck can participate in a fun game in which they will have the chance to get a gift as a reward for their skill. There will also be tastings of the different products of the Legendario family, including the popular Elixir de Cuba Legendario.

500th Anniversary of Havana

This edition of the FIHAV is marked by the fact that it is part of the preparations for an important anniversary for Cuba: the 500th anniversary of the founding of Havana. With a view to this commemoration, a series of artistic and cultural initiatives and projects are being developed which, as could not be otherwise, Legendario plans to actively join.

After all, the history of Ron Legendario is linked to that of the island of Cuba itself. Its origin dates back to 1946 and since then, more than half a century later, it continues to be elaborated entirely in Cuba keeping intact its artisan methods of manufacture. It is precisely this desire not to lose its essence that has led Ron Legendario to make its way around the world as one of the leading brands in the spirits sector.

In this sense, Ron Legendario is proud to carry the essence of authentic Cuban flavor all over the world. Headquartered in Spain, Italy, Germany, France and South Korea, Legendario has become in its own right one of the best-rated rums on four of the five continents.

All the varieties commercialised by Ron Legendario are produced by combining different vintages of rums between 3 and 15 years old. This production process is carried out under the careful supervision of its master rum makers, who are responsible for keeping alive the legacy of the original recipes that have made Legendario unique in the world.