Alonso Group launches a solidarity challenge
As every year, coinciding with the arrival of the Christmas holidays, Alonso Group engages in a series of solidarity actions within the framework of its corporate social responsibility strategy. Aware that children are the future of society, the group tries every time to focus on some problem that affects especially the youngest.
The Alonso Group’s Christmas solidarity campaign for this year will take on a challenge from Save the Children. The aim is to secure the necessary resources to ensure that poverty is not an obstacle to the educational development of as many children as possible. To this end, the group’s staff will be able to do their bit through the platform created on Save the Children’s website for the occasion.
Grupo Alonso takes on the challenge
From the microsite of the challenge “Grupo Alonso contra la pobreza infantil“, the employees can materialize their donation in a simple, fast and safe way. In addition to the contributions made by Grupo Alonso during a full year and the individual contributions of the employees, the campaign is open for anyone to join in this fight against child poverty.
According to Save the Children, there are 2,460,000 children in Spain today who live at risk of poverty and social exclusion. With 17% of the child population living in severe poverty, our country has one of the highest poverty rates in the European Union. This sad reality is the reason why the Alonso Group has decided this year to focus its efforts on collaborating with Save the Children to try to turn this situation around.
Save the Children has been working in Spain for more than 20 years with different programmes focused on the fight against child poverty. Its main objective is to break the cycle of poverty transmission through education. To this end, they work in different areas ranging from the fight against school failure or psycho-pedagogical attention, to direct support with resources and school materials.
A sweater against child poverty
Over the next few weeks, workers from the different companies in the group will have the opportunity to learn more about Save the Children’s social work in Spain, collaborating actively in different activities such as the “Jumper Day“.
Three years ago Save the Children started a fun and supportive initiative related to Christmas, Jumper Day. On Friday 15 December, the NGO is inviting people to spread their different solidarity campaigns through sympathetic photos, wearing a sweater with Christmas motifs.
An original way of showing solidarity with a good cause to which the 1,750 workers, which the Alonso Group has all over the world, are invited to join.
